**The Digital Brand Index, which identifies, measures and analyses online tech talk across Asia Pacific, reveals nearly one fifth (17.4 per cent) of online discussion in Singapore during the festive season revolved around SingTel and StarHub, driven by the EPL and FIFA World Cup battles; and that consumer technology brands enjoyed online Christmas cheer
** The Edelman-Brandtology quarterly index reveals unique trends and insights into Singapore’s online fascination with technology brands
Singapore, January 18, 2010 – The latest Digital Brand Index (DBI), released today, reveals the extent to which football dominated online technology talk in Singapore in the run up to Christmas, overshadowing the vast majority of other conversations regarding technology brands. Between October and December 2009, passionate football fans flooded forums, blogs, social networking sites and news sites to discuss the latest bidding wars between SingTel and StarHub for EPL and FIFA World Cup viewing rights. Amplified by the heated battle between the rival telco’s, football forums in Singapore saw a staggering Read more…
