Just received this notice from Facebook for an ad I helped SCOGA to book recently. The ad was targeted only for Singaporean audience and I specified in my profile clearly I’m from Singapore. Not sure why I received this. Anybody else did?
Hello, Nicholas Aaron Khoo,
Based on the information we have about your residence or principal place of business, your advert purchases will be made from our European Headquarters through Facebook Ireland Limited from September 2010. As a result, your purchases may be subject to Irish Value Added Tax ("VAT"), which will be automatically added to your purchases. To check or change the information that we have about your residence or principal place of business, please go to the settings page. VAT may then be charged based on the requirements applicable to your revised location.
If you are established or located in Ireland:
Because you are established or located in Ireland, your purchases will be subject to VAT. The appropriate VAT rate will be automatically added to your purchases.
If you are established or located in the EU outside of Ireland:
If you are purchasing adverts for a business purpose and your principal place of business is not in Ireland, Irish VAT will not be added to your purchasing costs provided you have supplied us with your VAT registration number (including country prefix) prior to the purchase, but you may be required to self-account for the applicable VAT in your jurisdiction of residence or establishment. For more information about the meaning of business purpose or self assessment, please see the VAT FAQ. If you are not purchasing adverts for a business purpose, Irish VAT will be automatically added to your purchases at the appropriate Irish VAT rate.
If you are established or located outside the EU:
Because you are not established within the European Union, these purchases will not be subject to VAT, but you may be required to self-account for the applicable VAT in your jurisdiction of residence or establishment.
If you have any questions, please review our VAT FAQ.
Sincerely,
The Facebook Adverts team
August 17th, 2010 at 10:18 am
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