This geek missed this exciting Sony Ericsson launch event at CommunicAsia so I’m putting up the press release here. By the way, love the X10 mini pro when I tried it last month!
- Sony Ericsson brings together the very best of communication and
entertainment in - The Xperia X10, X10 mini and X10 mini pro will all receive software
upgrades in Q3. Additional features to be added to the X10 in Q4. - The Sony Ericsson Xperia extends the range of the most entertaining
smartphones
Singapore – June 16, 2010 – Xperia™ brings consumers the best communication and
entertainment experiences, delivered in a collection of smartphones to give consumers choice in size and style.
The Xperia™ X10, X10 mini and X10 mini pro smartphones will all receive software
upgrades during their lifecycle to improve performance and add new communication and
entertainment experiences. In Q3 2010 onwards, the Xperia™ X10, X10 mini and X10 mini
pro smartphones will be upgraded to run on the Android 2.1 operating system in selected
markets. The Xperia™ X10’s position as the best multimedia Android smartphone will be
strengthened through the addition of HD video recording as part of the same Q3 upgrade. A
further upgrade to the Xperia™ X10 in Q4 will make it possible to connect wirelessly to and
display content on your television and enhance the Timescape™ and Mediascape
applications.
Xperia™ smartphones add best-in-class entertainment on top of smartphone fundamentals
such as applications (apps), maps, email and fast internet connection to create the most
entertaining smartphones. The Xperia™ X10 is the flagship of the Xperia™ collection and
has an 8.1 megapixel camera and 4-inch screen for best in class multimedia creation and
viewing. Signature applications such as Mediascape and Timescape™ help you to organise
content and bring your multimedia and communication alive.
In addition to features and applications, design is essential to the entertainment experience. Sony Ericsson’s human curvature design philosophy is applied across the portfolio to package the technology into products that look and feel great. Using design innovation, Sony Ericsson makes the Xperia™ smartphones available with a choice of size and style.
Steve Walker, Head of Product Marketing at Sony Ericsson, commented, “Sony Ericsson’s
vision is to be the communication entertainment brand. We are focusing strongly on the
smartphone market and specifically on creating the most entertaining smartphones. Sony
Ericsson is uniquely positioned to do this thanks to our experience in creating Walkman and
Cybershot phones and the strong collaboration with our parent company Sony.”
Today Sony Ericsson announces the Xperia™ X8, which will build on the success of the X10
and the mini products and extend the most entertaining smartphones collection to an even
broader audience.
Introducing the Sony Ericsson Xperia™ X8
The Sony Ericsson Xperia™ X8 is a great entertainment smartphone that extends the appeal of the Xperia™ collection to new market segments. The user interface is similar to that of the Xperia™ X10 mini, with the four-corners that give easy one hand use and can be customised for one touch access to your favourite applications. The Xperia™ X8 also includes Timescape™ for easy access to all your social networking and the infinite button for one click access to a world of content. The open Android operating system delivers great smartphone functionality and access to thousands of applications on Android
Market™. Timo Maassmann, Product Marketing Manager for XperiaTM X8, said, “We are delighted to be able to bring the full experience of our XperiaTM smartphones to new consumers by delivering a fully featured device at a more accessible price point.”
The Sony Ericsson Xperia™ X8 is perfect for enjoying multimedia entertainment. Whether it’s a game from the Android Market™, the latest funny clips on YouTube™ or browsing the
web, the 3-inch screen means you won’t miss a thing. Discover and download songs from PlayNow™, then listen to all your music using the 3.5mm headphone jack. If you are feeling more creative, there’s a 3.2 MP camera and video recording functionality.
Sony Ericsson Xperia™ X8 - Key features
Four corners for easy one hand use and one touch access to applications
Customise the four corners with your favourite apps and add widgets to your
homescreens
Enjoy games, video, internet and more on the 3-inch screen
Timescape™ shows all your communication in one place for ultimate simplicity
Android Market™ – thousands of applications to keep you entertained
3.2 MP camera – snap away and upload instantly to Facebook™
The XPERIA™ X8 supports GSM GPRS/EDGE 850/900/1800/1900, UMTS HSPA 900/2100
and UMTS HSPA 800/850/1900/2100
The XPERIA™ X8 will be available in selected markets from Q3 in the colours White, Dark
Blue/ White, Aqua Blue/ White, Pink/ White, Silver/ White.
Log on to The Sony Ericsson Product Blog for more information:
http://blogs.sonyericsson.com/products
