This geek saw the product demo for myself and was pretty impressed so I agreed to be listed as one of the talents/consultants on the site since it’s non-exclusive anyways. Not sure about the World’s 1st claim but they’ve already filed the patent it seems. Check out the worldwide release of Pepperconn’s “Social Media Groupware for Enterprises”:
- A major breakthrough in Enterprise Social Media Software with patent filed
- Groupware lowers entry barriers for SME owners and marketers to self-manage their own social media or digital campaigns (programs)
- Creates a new ecosystem of online talents and opportunities to monetize one’s talents
Singapore, 25 January 2010 – pepperconn LLP today launched the pepperconn Groupware, a collaborative software for enterprises to manage content and talents in social media programs where the goal is to engage customers, solicit feedback and generate marketing buzz on the internet. Such programs leverage on one or more social network (eg. Facebook and Twitter), the company’s blog and corporate website to aggregate user-generated content and grow its base of readers.
Typically, an agency will be appointed to manage such programs and to source for bloggers and talents – an option that is usually frustrating for both corporate clients and agencies due to a lack of real-time visibility, measurements of success, project management inefficiencies and it is costly for SMEs and marketers with tighter budgets
“It was from this frustration as a corporate marketer driving social media marketing campaigns at SingTel, Samsung and Nokia, that I Read more…
